Have you ever looked at a blog and thought to yourself, “wow, that is a gorgeous, well-designed blog,” then wondered why yours doesn’t look as professional?
The difference, of course, is in the theme itself.
Let me give you an example. Since I'm a nice person, I'm not going to link to anyone's actual website, because holy cow there is enough mean on the internet! Instead, I'm going to show what I see when I go to my WordPress dashboard and look for “popular” free themes.
Below is what I saw:
Sure, they're not bad necessarily, but they're a little… well, boring.
Plus, once you install one, you'll hit limitations like you wouldn't believe. Change the font color? Rearrange the home page? No way, Jose!
Compare those with what I see when I look at all the themes I've installed on my own website (all by StudioPress, and yes, that's an affiliate link, thank you so much for your support!):
Now, these might not look fancier to your eye, but trust me, they are.
StudioPress built the Genesis framework (upper right), and I love themes that are built on it. StudioPress makes their fair share, but so do countless other third-party developers. Right now, I'm using the “Ambiance Pro” theme, and I'm working with a designer to make some adjustments to it. Well, she's working on it, I'm just sitting over here giving her a high five when she sends me screen shots.
Why Buy a Premium Theme?
Earlier this year, our boss Google said that if your website wasn't mobile responsive, they were going to demote you to the ninth page (or some other sort of terrible awful fate). Most bloggers, me included, saw that and thought, “what the everloving HECK is mobile responsive?” but then we heard from StudioPress: don't worry, kid, our stuff is mobile responsive already. We got your back.
Easy Ways to Make it Your Own
Don't like the default color? Change it! Genesis child themes (basically, Genesis is the mommy theme, and everything built on it is one of her children) are easy to adjust. Plus, there are Genesis-specific plugins that make your website look amazeballs.
It Looks Super Professional!
This is the most important reason to spend $99 on a premium theme: they make you look GOOD. You install a premium theme, potential advertisers/companies that want to hire you to work with them/people who can make you money see that you clearly know a little about the internet.
Even if you've written three posts!
So, what are you waiting for?