Editor's note: ViralWoot reached out to us to see if someone would honestly review their product in exchange for a free year of service. Emmy's views are her own, because we are interested in offering you, our readers, honest reviews, and we don't believe in writing nice things unless we believe them! That said, links to ViralWoot are affiliate links, which means if you decide to try it, we get a “thank you” from them.
I have been blogging off an on for a number of years, but now that I have decided to get serious about my writing, I am looking into all areas where I can increase my exposure. Pinterest is one of the most popular traffic sources for many bloggers and there are a variety of tools out there to help you grow your followers and market yourself. So when I was given the opportunity to try ViralWoot I was excited to see how it could help me grow my Pinterest account.
ViralWoot has many offerings including the ability to create and schedule pins, follow other pinners and boards, create new boards, monitor traffic, and promote pins. There is even an option to download an app that will allow you to schedule Instagram posts. I have used a few Pinterest tools, so I have some basis for comparison and an idea of what I think they should be able to do.
What I Liked
Let me start with what I liked about ViralWoot. I love that you can add up to five accounts. This makes it easy to switch from one to another. I currently only have my blog account connected, but I will be adding my work account as well.
I also like that you have the ability to earn promotion credits by performing certain actions. If you follow certain boards or pinners you can earn credits. You can also automate your repins and earn credits that way as well. You need a minimum of 500 credits to run a “free” promotion. I think that’s slightly mislabeled though because it isn’t free. You either have to have the credits or buy them, but at least you are given the option to earn the credits so that it could be free, and these are activities you’re already doing so it’s nice to get credit for them. Paid promotions work in the same fashion, only you will have to pay real money to get the repins or followers you want.
The Analytics feature is also really cool. You can see how you’re doing overall with a sort of barometer of your stats. You can also see basic stats in a really easy to view format, as well as specific data for each of your boards. This information is really helpful to see how you are doing as a whole and is probably my favorite feature of ViralWoot.
What I Didn't Like
Now, let me talk a bit about what I didn’t like. For me, the main reason to use a service like this is to have it pull pins from my own site, as well as from the people I follow, or boards that would be relevant to my board topics. That would allow me to find content to repin to my boards, and follow relevant pinners which seems to be the best way to grow Pinterest traffic. This is where ViralWoot doesn’t deliver. You do have the option to follow boards or pinners, but they are not really relevant to your content from what I can tell. When I go to follow pinners, there are tags on them that you can click on to find more pinners in that tag, but the initial tags are not related to my content making it difficult to easily locate people to follow.
Following boards is a little bit easier as you can select from categories that would be relevant and more easily access topics that you would like to pin from. I was able to find more relevant content from the boards than from the pinners. I am interested to know how the different boards and accounts make it to this view though as they are all over the place with follower counts. I assume it is somewhat random since it appears that you can also pay to have your boards or account show up at the top.
The other design flaw with ViralWoot is scheduling pins. When you click to schedule pins you would expect to be taken somewhere that allows you to simply paste a link in, much like you would be doing if you were in Pinterest. But instead you are taken to the Upload Images page which basically makes you create a pin from scratch. There are a lot of options to pull the image from, but after that you are building from the ground up. I can't see much use for this as most bloggers have already done the work within their post, or they would just do it straight in Pinterest.
If you click on Schedule Repin then you are taken to a place where you can just paste the link and let it pull the data for you. This is really just a design flaw in my opinion and if these two options were reversed then I think it would be more intuitive. But even after clicking on that, you are first given an option to search pins to repin, or you can click on a link to paste in your own direct Pinterest link. Note that it already has to be in Pinterest though, you can't paste a link from your blog. If the option to just paste a link you find on the web just like you would in Pinterest exists, I cannot easily locate it. This is a really important feature to have in this type of service, so it needs to be easily identified if it exists.
ViralWoot offers a lot of other services in addition to what I have talked about here. Many of these services require you to pay for them, but they do offer a free trial so that you can see if they are useful to you. They offer three tier pricing so you can tailor their service to your needs, and the pricing is on par with the other services out there. Overall, I think that they have a great concept here, but that they may be trying to do too many things at once instead of really focusing on making some of their services better. For me, the things I have talked about here are the most relevant features for my needs, but you may find that you benefit more from the features that I didn't use. The time I have to promote my blog must be used efficiently, and I just didn't find this service to be as intuitive as I would have liked. However, it does have some really useful features, and you can take advantage of their free trial to see if it is right for you.