Crystal, of Budgeting in the Fun Stuff, is one of our Pinterest clients. We maintain and grow her Pinterest presence every month, and when she first signed up, she signed up for the “90-day overhaul” plan, which is what we recommend for bloggers who don't have much of a Pinterest presence or those who want to start fresh.
Part of the 90-day overhaul is the creation of 90 pins. We worked with Crystal to figure out which posts she'd like to bring more traffic to using Pinterest. One category of posts that she thought people would be interested in reading were her income posts.
We agreed. Bloggers love learning how other bloggers are making money (myself included!).
Crystal's posts were a hybrid of net worth tracking (which she has been doing for years) and income tracking. So, we played with some titles, and found something very interesting: the post that emphasized income got more than ten times the number of repins that the post that emphasized net worth, even though the net worth number was much larger.
What Does That Mean for You? Test Your Wording!
Pinterest is such a cool place to split test your posts. Now, if you want to be more scientific, only change your words. I am assuming that the pin emphasizing income is getting more repins because it emphasizes income. But that might not be true. These pins have different background images, so maybe silhouette pictures of people sitting at the beach do better than a girl wearing glasses in front of a teal wall. Or maybe it's something as simple as time. The one with 181 pins (at the time of the above screenshot) has had more time on Pinterest, because it was pinned about a month before the other one.
But, then again, the pin in the middle doesn't have 181 repins.
Look, I realize what we're doing here is decidedly not scientific, but it makes me want to switch things up to see if my hunch (no! hypothesis!) is correct.
I have a feeling (again, not science, not at all!) that Pinterest users are not really very interested in a stranger's net worth. I come from the personal finance world, where looking into someone else's numbers is as interesting as anything, but I think the Pinterest user base is far wider than the personal finance sphere.
For future “monthly income and net worth” posts, we'll be focusing only on the income. In fact, Crystal's welcome to discuss her net worth, but future pins won't focus on net worth at all.
See, Crystal makes a living working for herself. From home. And her income is high enough that her husband does the same thing.
That, to the view of many (oh, so many) people on the internet, is quite interesting.
So, it makes sense to accentuate the interesting part.
That way, someone headed to Pinterest will see a post that discusses how Crystal earned the money that she did.