Have you ever taken one of those silly Buzzfeed-style quizzes?
Trick question: of course you have!
They seem to come up just as you’re looking for a new way to procrastinate. Or maybe it’s just me. “Okay, I need to create a workbook for this course, but definitely not until I know which movie snack is most like me,” I’ll think.
They’re silly and fun. But I didn’t know I could create one myself!
Josh from Interact reached out and asked if I wanted to play with the quiz creation software, and I readily agreed.
Sweet, Let's Create an Online Quiz!
But then I stalled.
Because… what do I create a quiz about? My background in marketing told me to go narrow. So, even though it would be fun to figure out which signature cocktail you’d be if you were a cocktail, that doesn’t fit here. Plus, I’m salty and sour, so I’d be a margarita. No need for a quiz on that.
So I researched. And researched.
One thing I realized is that because I didn’t want something generic, creating a quiz wasn’t a quick one-off thing to do… just for fun.
In fact, it’s a complex lead-generation quiz. Now, that doesn’t make it any less fun, but it’s not something you do if you have twenty extra minutes to play around.
Step One: Connect to Your Email Provider
The last piece of these quizzes is an optional enter-your-email-address-to-get-a-detailed-analysis, so that was my first step. Connecting to ConvertKit was easy! But then also kind of complicated. See, Interact wants you to make good use of the emails that are entered into your system, so the first thing they make you do is add results of your quiz into a sequence.
Crap! I haven’t made a sequence yet! I don’t even know what I’m going to do as my quiz!
That’s okay. Simply create the sequence, then write “create email sequence for the online quiz” on your to-do list so you make sure it gets done before you launch it into the world.
Step Two: Comb Through Your Content Upgrades to See Which One Will Make the Best Fit for Your Online Quiz
Since creating a quiz is already more work than we expected, we don’t want to make more work for ourselves by coming up with another content upgrade in exchange for people’s email addresses. (Confused about the concept of content upgrades? Read 7 Simple Steps to Setting up a Content Upgrade on Your Blog.)
I thought about this for a long time. Maybe I would use the site audits we did a few months ago? Oh… we never turned those into content upgrades. We never even turned them into a blog post. Sheesh. Moving on. Maybe the Online Course Brainstorm? But then what would the quiz be?
Then it hit me: 1000in30. I can create a quiz with some questions from the series, and if people want more, they can have so much more! In fact, they can have an email a day for 30 days on how to grow their email list. And! It’s already a sequence in ConvertKit, so I don’t have to create a new one. Whew! That was “easy!” With quotation marks because we’re talking about several days at this point.
Step Three: Finally Create the Quiz
Once you have the hard part done, which is noodling over what your quiz should entail, creating the quiz is fun.
Interact has three options for quizzes:
We’re going to do the assessment for this example. I love the idea of a personality test, and really like a scored, tallied test, but my main goal is to create a quiz this century, and since my quiz is “Do You Know How to Grow Your Email List?” assessment fits best.
Then, you decide whether you want to start from a template or create from scratch. If you don’t yet know your topic, choose the template. That way, you can easily modify it. If you already know the topic of your quiz, start from scratch.
From there, it’s pretty straightforward. You can upload photos or use their search engine (if you use theirs, attribution of the photos is already included), and it’s just a matter of figuring out which questions you want to ask, and getting a quiz ready to go!
Connect to ConvertKit:
Since this one already links to 1000in30, I’m selecting that as the option here:
Edit the lead capture form to collect first names and tell them they’re signing up for 30 emails in 30 days (nobody wants to be surprised by something like that!):
Change the style and upload your logo:
Then, go to town!
Here’s my quiz:
You can check it out here too: stackingbenjamins.com/earn/growemail/
Verdict on Interact
Interact is really cool. They make the art of creating quizzes easy and fun. However! Creating a quiz for your audience is NOT something you do on a whim. So keep that in mind. Spend the time to make a high-quality quiz, and I bet you’ll find it’s fantastic for helping to grow your email list.
But start with the end in mind. Do you already have a sequence of emails (even if it’s your welcome series) that you can funnel new subscribers into?
If you answered no, then do you have a content upgrade that you can give people at the end of your quiz?
Or, maybe you already know what kind of quiz you want to create for your audience. If so, can we hang out? Maybe sit together for a brainstorming session?
Interact is not cheap (looks like the minimum spend as of this writing is $29/month), but they do have a free version, which I’d recommend if you don’t know what kind of quiz you’d want to make. The free version doesn’t allow you to add your logo, Google Analytics, or, most importantly, connect to an email provider, but it does allow you to create quizzes, which is really fun. So sign up for the free version, create your quiz, write your email sequences, come up with an awesome content upgrade, then upgrade to the paid version, and promote the heck out of your quiz. Because if you’re going to pay $29/month for something, you should use the heck out of it!
I look forward to creating more quizzes. In fact, I bet after I’ve played with this a bit, I’ll have to edit #1000in30 to include this software!