When we gave away 50 free website reviews, one thing that came up so often I found myself copying verbatim what we were suggesting was teaching people how to update their Favicon.
What the Heck is a Favicon?
A favicon is the little icon in the upper left-hand corner of your tab.
In Chrome, it looks like this:
On Pinterest, it looks like this:
It doesn't have to be special.
In fact, if you'll notice, For Profit Blogging has a decidedly unspecial favicon — a square with two of the colors found throughout the website.
Why You Need a Favicon for Pinterest
Favicons appear after you've been approved for Rich Pins. Rich pins help your pins stand out in the crowd. The titles are bold, your favicon appears, helping you with branding, etc.
If you have a theme that comes with a default favicon (I'm looking at you, Genesis) and you don't replace it, your rich pins will have this instead of something of your own:
Which is cool for Genesis's branding, but not great for your own.
Updating a favicon used to be somewhat complicated, but not anymore.
When WordPress introduced their Customizer, they made it easier to make changes on your site.
How to Change Your Favicon
1. Click “Customize”
This menu appears when you're logged into your site.
2. Click “Site Identity”
3. Upload a 512×512 Image, Remembering How Small it Becomes
Create this image in PicMonkey for free. Make a circle, if you want, or a square. It doesn't matter. Remember, though, to make this image as simple as possible. Otherwise, when it shrinks, you'll lose most of it.
For example, you can't really tell what this one is:
So, even though something looks good when it's a 512px square, it'll lose most of its detail when you shrink.
Stick to shapes. Hearts, stars, circles with one letter in them.
Look at Pinterest for examples if you get stuck.
I like Buzzfeed's:
Use the same colors that exist in your logo to help with continuity of branding between your website and your Pinterest page.
It's a small change, but one that shows your audience a few things:
- You know a thing or two about the internet
- Your website design is customized (even if it's not!)
- Your branding is consistent
And, best of all, it only takes a few minutes.
So, what are you waiting for?
Pardon me while I update Full-Time Dad's favicon.