As you may know, I wrote a blog post every day in the month of September. Actually, that's a lie. I wrote 30 blog posts in September, and there are 30 days in September, but I did not, in fact, write a post every day. Read the recap: What Happens When You Write 30 Blog Posts in a Month?
I was doing this for a few reasons:
- To increase the number of posts on the site
- To flex my writing muscles
- To see what kind of an impact that would make on traffic.
I don't have any conclusions yet, but I thought it would be interesting to look at my traffic from the month of October and compare it to the month of August, before I started the experiment.
I also went through and redid every single image on every single blog post (using Social Warfare, a plugin I love but wish they would have fewer updates!) and re-adding them to Pinterest. We can go through the exact steps in a future post, because it's something I think everyone should do.
Here are the results:
I grew my traffic!
Sessions, users, page views, % new sessions were all up. That's awesome. People were spending less time on the site, leaving quicker, and not visiting as many pages. I don't know what that means, or how to fix it. Maybe more users aren't as dedicated?
Where are they coming from? Well, I'm glad you asked:
Holy smokes! 372% increase in traffic from Pinterest, 46% increase in direct traffic, and a 34% increase in traffic from Google!
So, I'm definitely doing something right when it comes to Pinterest. But also! Direct and search! Those are the best kinds of traffic because they mean people know about you and they're finding you when they search via a search engine.
Which is fantastic, since I didn't post that much in October. I worked on design, but I didn't write more than five or six posts all month.
Note: when you post 30 times in a month, the unfortunate but inevitable side effect is a huge wall of writer's block greeting you when you complete your challenge. But the results speak for themselves. Writing more than one post a day was no picnic, but one month of work pays off for several months to come.
One great thing about this site is that the topics are self-contained, and every post helps someone do something specific. My first blog was much more of a diary (it's not anymore, it's a travel site now!) and people could read my posts, comment on my stories, but not come away with anything specific. That was fine, but the story got less and less interesting as I pulled my financial life together.
Here, it's another beast entirely. My personality is here, but the posts are much more tactical. As such, my friends who simply do not care about blogging tips and tricks don't read my writing anymore. Plus, my life is far less of an open book than it once was. Both of those things are fine… good and healthy, even! … but they don't create a space here where someone wants to check in to see what I'm up to now.
What people find when they come to For Profit Blogging is an answer to their question.